Releasing new movies online has become the trend among movie producers as this new initiative now yields more profit for them than giving it to marketers, and the Yoruba movie produces have also keyed into this development.
Some of the key players of the industry now shun the association of the Yoruba Videos and Films Marketers for online platforms, to release their movies. Before now, the movie producers couldn’t do without the marketers who often times determine who features in the movies they market. Right now, that is fast becoming a thing of the past.
According to what we gathered, the new idea came up as a result of piracy which is dealing with not just movie producers but the whole entertainment industry in Nigeria.
Recall that a few months ago, Yorubamoviegist.com reported that the era of home video was gradually fading away, as the Association of the Yoruba Movie Marketers have hit hard times.
Sometime ago, precisely in August 2014, the Yoruba Video Film Producers/Marketers Association of Nigeria (YOVIFPMAN) relocated the film market from Idumota to the International Standard market of The Arena Shopping Complex at Oshodi in Lagos.
Since the inception of Nollywood, Idumota had been the number one movie market in Nigeria, and the main motive behind the decision to move to Oshodi was to enable them battle piracy which is the biggest threat to the industry.
Then, we gathered that the marketers were no longer making sales after release of movies, and away from that, the unsold ones popularly known as portal which is sold for #100 weeks after its release are no longer selling as well and the reason behind it was as a result of piracy.
Immediately the movies are released on Monday morning which will be sold for #200 inside Arena, the pirated copies will also come out in the afternoon where 18 newly released movies will be packed in one CD for just #100, and people buy the pirated copies which are more economical for them.
This, we learnt has gradually affected the sales from the side of the marketers which in turn has affected the usual 2-week pace of movie release.
Information further revealed that the marketers are running at loss with every release and they can no longer pay the brains behind the production such as printers lead to who made the CD jacket and posters, Film Editors and of course the movie producers which often the invitation of soldiers and policemen to arrest some of the marketers before the producers can get part of their payment.
The replicators, we learnt have increased their payment as the CD which was normally N20 now go between 27 and #30 per copy, and the jacket which was #7 has risen to #13 per copy including posters. Some of these marketers are already lamenting especially after release but it is rather unfortunate that most of them have no alternative.
This, has ultimately reduced the number of marketers releasing movies to less than 15 rather 22 fortnightly. We also scooped that most marketers are now forcefully going on leave while others are taking into music marketing.
Some of these marketers, we learnt have been rejecting movies from producers, and in actual sense, if marketers are now rejecting movies from Producers, that means the era of home videos in the Yoruba movie industry will become extinct.