One of our previous report was that, with the way things are going now in the Yoruba movie industry, it seems that the era of home video will soon come to an end as the Association of the Yoruba Movie Marketers have hit hard time.
A few years ago, precisely in August 2014, the Yoruba Video Film Producers/Marketers Association of Nigeria (YOVIFPMAN) relocated the film market from Idumota to the International Standard Market of The Arena Shopping Complex at Oshodi in Lagos.
Since the inception of Nollywood, Idumota has been the number one movie market in Nigeria, and the main motive behind the decision to move to Oshodi was to enable them battle the dreadful and deadly piracy which seems to be the biggest threat not just to Yoruba movie industry alone but Nigeria entertainment world as a whole.
We gathered that the marketers are no longer making sales after movie release, and away from that, the unsold ones popularly known as Portal which is sold for #100, weeks after its release are no longer selling as well and the reason behind it was as a result of piracy. Another report was that some of the Yoruba movie producers have now been shunning marketers to release their movies online.
The latest news gathered is that some of the strong pillars of YOVIFPMAN who are known to be marketing strictly movies have now taken into music marketing. And they are:
Olasco Films,Corporate Pictures, Gemini Films, Zainab Films, Asunmo Films and Couple productions. With these 6 strong members of the association deviating into music marketing, it is a strong indication that the days of home videos in the Yoruba movie industry are very slim.