The Nollywood Movies Channel, UK is set to hold the 4th Edition of the Nollywood Movies Awards, now tagged ‘The Nolly’s’ sequel to the huge success of previous editions, the 2016 edition aims to raise bar even higher.The 2016 edition is set to take place on May 1st 2016, at the prestigious Land Mark Event Center, Oniru, Victoria Island, Lagos. Countdown to this major event will be preceded by an exclusive nominees unveiling ceremony to be broadcast via a live television audience. As a result, there is huge anticipation over the forthcoming 2016 edition, promising great opportunities for Nollywood stakeholders, advertisers and category sponsors who are part of this high profile event. An off shoot of the Nollywood Movies channel in the UK, the 2016 Nolly Awards will mark the fourth year of celebrating excellence, outstanding achievement, promise and diversity in the Nigerian Film Industry. Already established as the number one movie awards event in Nigeria, it remains unique in that it is the only movie awards event that focuses exclusively on Nollywood. With 27 Nolly’s up for grabs, it promises to be the most exciting event yet. The Nolly Awards is not just a one-night event. It will continue to be the focus of subsequent news and Nollywood related chat shows both in the UK and Nigeria well into 2016. The glamorous inaugural awards event of 2012 was well received, seeing the thriving Nollywood industry was in need of a dedicated awards ceremony and consequently the various professional film guilds, the press and the general public gave it a seal of approval. It received wide coverage throughout the national press, on the Internet worldwide and both on local and national radio and television. One National newspaper commented that ‘Nigeria now truly has its own Oscars in a country where everything is believed to be compromised’. The results were seen to be authentic and the winners truly deserving. The countdown campaign to May 2016 has already begun through all our media sponsors alongside a number of media collaborations added to the reach, it is expected that at the height of the campaign, awareness would spread across Africa, Europe and even to the Caribbean in anticipation of Edition 4 and all twenty-seven silver-plated Nolly’s up for grabs.